Sunday, October 28, 2007

Shopping Mania

T.Nagar – The shopping paradise of Chennai was no different this year. With hardly 10 days away from Diwali, you can see fleetness among the crowd, busy with their shopping. With huge stores attracting the crowd, T.Nagar easily becomes the most happening place in Chennai. The traffic strategy adopted by the Chennai traffic police was pretty handy and helped the mobility of the crowd to some extent. The construction of flyover in Usman road added to the traffic policemen’s headache. Despite all these hurdles, crowd was continuously pouring in and infact, there was a significant increase in the number of people visiting T.Nagar this year.

The shopping style of the consumers has undergone a sea change over the years. Even though the shopping malls prove to be a major crowd-puller especially for youth, T.Nagar stands tall with its ever-growing popularity! There are in fact certain drawbacks like lack of parking space (driving in T.Nagar during these days, a night mare and finding a parking place is even bigger) etc., but it has been the major destination for shopping. However, people who don’t mind spending more prefer other big outlets, rather than gasping amidst the fleeting crowd. But, most people say T.Nagar gives them the real shopping experience! ( I suppose all gals would agree with me)

Today (28th October), Chennai experienced some heavy down-pour that continued since overnight and lashed quite heavily at times. Driven by curiosity, me and my uncle took the car and drove to T.Nagar to see how rain has affected the business. As expected, the traffic was not terrific in pondy bazaar and near panagal park, the roads looked relatively void (as per its previous standards). But, all the crowd were seen inside the shops! Unable to come out in the rain, people who were inside the shops were standing at the entrance with umbrellas in their hands. You usually get to see only heads in panagal park, but this time, it looked different. Instead of heads, umbrellas were seen! Take a look at the pictures which I managed to take sitting inside the moving car… You can see a lot of people holding umbrellas and standing at the entrance of Saravana Stores.

Seems like nothing can stop people from shopping! The consumer market in this part of the country has grown like anything and has caught the attention of all big players in business. It has been said that about 70-80% of the gold sold in Chennai is from this region. Buyer’s potential has shot up significantly compared to the last decade and the emergence of hyper markets and shopping malls and the kind of business they make prove it right.

Crowd in T.Nagar lights up the festive mood in Chennai. Diwali is underway and by
this time, lot of people would have already burnt a hole in their purses and for people those who are waiting for the 1st of November to arrive and yet to go for diwali shopping, get ready for a big one!

Wishes for a happy, colorful and safe diwali...!

Cheers!!!

8 comments:

Unknown said...

Yes, Gowri.. ippo yellam makkel shopping pannarathai velaiya vachirukkanga, yennoda friend kooda Oct 1 st week shopping start panni innum mudincha paadilla...

Anonymous said...

Hi Gowri...Nice facts abt T.Nagar. You must have had lots of patience to drive out in tht rain yesterday.The pics too are good.Enna complete makeover for ur blog a? new photo,digital clock...:-)

wutanger said...

tnagar is always a n8mare..ive been driving on dat route for d past 4 yrs.. saravana stores is the main culprit on n.usman rd

btw, d scorecard is nifty!!! cheers

Nilofer Anbarasu said...

It is the most crowded place in chennai, bcoz, u can find all kind of things at affordable price which is much suitable for middle class people. More over, u can't beat this peoples in advertising.... they are too good in Marketing and the way of attracting people. Examples are the advertisement of Sneha starring Saravana store, Gopika starring Jayachandran Textile, Jyothika starring RMKV, Meera Jasmine Starring Pothys, "Arinthum Aariyamalum" heroin starring The Chennai Silksetc., Recently added to the list is Shreya and Padhmapriya. In between shopping I use to take, Popcorn, Icecream, Sugarcane juice, grilled corn, samosa, puffs and all kind of junk foods. I love to purchase in T.Nagar.

Anonymous said...

very true gowri..
enakum oru aala theriyum.romba naal ah shopping poran.inum panikittu irukan,ena panalam sollu..ipellam girls ah vida guys than shopping poranga athigama..
i hope u will agree with me.:)gud one.and btw spell check and live cricket and copyright stuffs r gud..gr8 work

Vignesh Page said...

Hai Gowri..sorry for the delay...

Hey Shopping in T.Nagar s now becoming tough...not easily to go in time due to heavy crowd,traffic,rain...OOps...but we purchased differently in K-Lounge (near to Old Life style) and Derby in Egmore..i like to say one thing friends there are many shops r available out from T nagar..so go there also...have a good collections...wish u all advance Diwali wishes...
take care
bye for now...

Sri Pradha said...

NA ShoppinG PorA IdeAva MarandhuteN!!


*:)


*loootsss of patience u've got...u cud hav better bcum a journalist o sumthing/
*so many facts u've collected...


>Kewlll.... 8)
*Keep up the GR888 work....


~Laffter =)

Femin Shibu said...

You wrote like a reporter...
why dont you send this and like this to any one of Magazine...